Illuminate Serum


(11 customer reviews)

or 4 fortnightly payments of £20.00 with Clearpay More info

Instantly see and feel the luxe velvety glow of our best selling serum. Reveal clearer more radiant skin with this unique illuminating serum that supports the natural renewal process of the skin.


SKU: AZAILL2807 Categories: , ,

Fade the look of dark spots, sunspots, age spots and uneven skin tone with this potent brightening serum. It harnesses the power of alpha-arbutin, a water-soluble brightening agent. Alpha-arbutin targets the enzyme that contributes to melanin and interferes with its production, promoting even-toned, radiant and glowing skin. This serum is packed with 10% Alpha Arbutin, Bearberry Extract, Licorice Extract, Amla Extract, & Squalene Oil. It is our strongest formula yet, complete with dark spot reducing natural extracts! Alpha Arbutin is a very luxurious and expensive ingredient that achieves incomparable lightening results.


Why it’s different

Brightening Blend
Our carefully blended formula uses alpha-arbutin as a primary brightening ingredient. Alpha-arbutin is known for its inhibitory action against tyrosinase, a crucial element in melanin production. It helps to fight the formation of dark spots and discolouration due to aging, photodamage and hormonal factors.

  • Non comedogenic formula
  • Effectively targets overactive melanin production while balancing moisture levels and lightening skin tone.
  • Promotes lightening and an even skin tone on all skin types.
  • Minimizes liver spots.
  • Can reduce the degree of skin tanning after UV exposure.

Ingredient Spotlight


  • Organic Amla: Widely used in Ayurvedic medicine, Amla is probably one of the most important plants with a very high Vitamin C content. Known as an antioxidant powerhouse, it gathers its amazing properties from the high tannin and polyphenol content it naturally possesses. Several studies have asserted that Amla extract is able to control melanin production, aiding in dark spot reduction and preventing against photoaging and sun damage.
  • Bearberry: Bearberry leaves are traditionally used in European medicine for their phytochemical content which includes ursolic acid, tannic acid, gallic acid, arbutin, tannins and flavonoids. Topically, Bearberry leaf extract is an amazing natural skin lightener that targets melanin production. It is packed with antioxidants and tannins that help to protect skin from photoaging and sun damage.
  • Licorice Root: Licorice Root traditionally used in Chinese medicine but has an ancient history that dates back to 190AD. Licorice root contains an isoflavin named glabridin which helps to reduce the appearance of under eye circles, discoloration and age spots. It is also packed with antioxidants and licochalcone which is a natural phenol that helps to balance oil production.


How it works

This multi-action formula targets the primary causes of discolouration to unveil bright, even toned skin. It taps into the power of alpha-arbutin, a powerful brightening ingredient that has been shown to inhibit tyrosinase, the enzyme responsible for melanin formulation and ultimately, dark spots. A blend of hydrating hyaluronic acid and seaweed extract promotes the appearance of plump, soft and healthy skin


Key benefits

  • Brightens and promotes even skin tone
  • Helps to fight the appearance of dark spots and discolouration
  • Hydrates and moisturizes the skin


Distilled Water, [cetearyl Alcohol, Glyceryl Stearate, Sodium Stearoyl Lactylate], [sodium Acrylate / Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 80], Alpha Arbutin, *emblica Officinalis (Amla) Fruit Extract, Squalene Oil (Olive), *organic Arctostaphylos Uva Ursi Leaf Extract, *organic Glycyrrhiza Glabra (Licorice) Root Extract, Honey, Orbignya Oleifera (Babassu) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Tocopheryl Acetate, [leuconostoc/radish Root Ferment Filtrate, Lonicera Japonica (Honeysuckle) Flower Extract, Lonicera Caprifolium (Honeysuckle) Flower Extract, Populus Tremuloides (Aspen Bark) Extract, Gluconolactone] (Ecocert Approved Natural Preservative), *aloe Barbadensis Leaf Extract




30ml, Trial Size 7ml

11 reviews for Illuminate Serum


    Not seen dramatic results yet but it’s helped revive my skin back to life. Very promising ☺️


    The most lush serum I’ve used! It’s light and doesn’t leave your skin oily but at the same time your skin has an instant glow and suppleness! I’m a customer for life!

  3. Ashleigh VERIFIED BUYER

    This is a serum I’ll be buying for a very long time, it’s been 2 days but my skin looks and feels healthy and supple. I’m 39 so starting to have tired looking skin. This little bottle is literally magic in a bottle.


    I’ve been using this for only three days and my husband has said to me “you look radiant, are you pregnant?” ???? This is all the confirmation I need to know that this little bottle is doing its job. It’s not greasy or oily. And the glow lasts all day.


    I LOVE this!! Certainly gives you a new glow that also nourishes your skin. I’m a huge fan!


    I bought this after seeing the hype on social media and let me say it’s not just hype. Non sticky little serum that’s packed full of good stuff for the skin like arbutin and hyaluronic acid. I’m a fan!


    Gorgeous velvety serum that’s light and fluffy. Sinks straight into your skin, not skicky.


    Totally worth the money!! absolute life changer


    I had terrible black spots on my neck due to PCOS excessive hair but it’s faded. Not 100% gone as the hair keeps coming back but I feel confident to go out without concealer and foundation caked on. I recommend.


    Really impressed with this serum. My face had dark patches on the temples of my face and chin 🤷🏽‍♀️ Pregnancy can be so wierd, used this for 2 months and it’s almost evened out. I find that using their glycolic exfoliate really did increase the results. I’m a huge fan of this new brand!


    Finally a skin brightening product that doesn’t contain mercury or harsh hydroquinone. Takes a while to see lightening results but texture improves within first week. The reason for 4 stars is that it took almost 2 weeks for delivery.

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