Welcome to Emeilleurq
EMEILLEURQ is pronounced ‘EMILIA’
Meilleurq is a French word for ‘better/ best’– and that’s what our brand represents. Better skincare, with the best ingredients.
We are an inclusive natural, non-toxic, cosmetic UK based skincare and lifestyle brand built on the core belief that we all have the power to make a positive difference with our choices.
Our skincare products are manufactured with the best science backed natural actives and ingredients that work effectively on skin photo-types 4/5 and 6. Black skin has the highest sebum content of all ethnicities, but it also has the lowest ceramide level which makes it most susceptible to transepidermal water loss of any ethnic group which is why when acne products containing benzoyl peroxide of certain levels cause a higher amount of skin sensitivity and sometimes gives an unwanted bleaching effect. Our products contain salicylic acid in concentrations of 2%, plus non-comedogenic hydrating ingredients like jojoba and rose hip to ensure we are reducing acne and hydrating the skin simultaneously.
A lack of representation of black people in the skincare industry has left many women of colour buying toxic lightening products in an effort to clear their skin of acne and acne related hyperpigmentation. A study conducted by EWG in 2016 showed less than 25% of cosmetic products marketed to black women score low in potentially harzadous ingredients. Fast forward to 2020, and not much has changed.
The Emeilleurq skincare line has always and will always be about results. We believe healthy, vibrant skin is not a matter of luck or genetics. It’s a matter of science, education and diligence. And, armed with the right skincare regimen, everyone can find their best skin. Hyperpigmentation and dull skin texture is not something you should put up with if you don’t like it. We also believe you shouldn’t resort to buying cheap harmful products to have clear skin as much as buying very expensive products to have beautiful skin. We want to bridge that gap.
#TeamEmeilleurq’s ambition is to empower everyone to be, feel and beautiful! We are calling all beauty or skincare fanatics who have a passion for healthy skin and lifestyle choices to become part of the exclusive brand ambassador community. If you inspire through your social media page, regardless of whether you have 100 or 100,000 followers, we want you to be part of our community.
” Your skin tells your story, we want to help you write one that’s full of health and happiness”- Emilia
Born in South Africa but raised in a sleepy town of Northamptonshire, our company founder Emilia Makosa emerged as an entrepreneur when she was as young as eight, selling lemonade with her childhood friend Kelly; to her neighbours on her estate in South Africa. Independent, driven and creative- Emilia was virtually unstoppable as she forged a career for herself in the property industry. Emilia currently owns an impressive property portfolio and have helped 1,000+ women in their property investment journey; however, she felt like she wasn’t meeting her full potential.
True to her entrepreneurial spirit, Emilia set off to start her own brand of cosmeceutical skincare line- this idea was born out of personal need. As a teenager, she suffered from terrible acne and it seemed to go away around the age of 18. However, as she approached her 34th birthday, she experienced a bout of what she describes as “the worst acene ever”. Emilia tried all sorts of products; natural and medical- sometimes a combination. But after extensive trial and error with the help of a private dermatologist, Emilia discovered that her skin responded better and much quicker to medical and clinical skincare products. The problem? it was just very expensive and everywhere she looked, none of the brands she was buying from seemed like they catered to especially Black skin. That was when the idea of ‘EMEILLEURQ’ was born. Meilleurq is a French word that simply means ‘best’. Emilia wanted to do better and pick the best formulations with ingredients that work very well for everyone.
At 38, Emilia’s journey evolves, and so does her brand. EMEILLEURQ Skincare brand is representative of all the knowledge and experiences she has garnered. She brings the same fortitude to her business that she’s brought to all her endeavours in the property industry.